(17) Influencing Consumers via Music (Part 2) – Effects of Speed, Volume and Musical Key
Music can influence our emotions and our behavior. But what happens when scientist play around with the controls? Does it [...]
(16) Influencing Consumers via Music (Part 1) – Good Music = Good Business?
Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in [...]
(15) Subliminal Marketing Revealed: Influencing Consumer Behaviour via Music, Scents, … and Subliminal Messages?
Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant [...]
(14) Sport Psychology: Does Mental Practice Really Work?
Owing to brain research we know that it is enough to think of a movement (e.g. service in tennis) to [...]
(13) Physical Exercise for Depression?
Almost everyone knows the satisfying feeling that sets in after a physical exertion: Your body awareness intensifies and you get [...]
(12) The Psychology of Persuasion – The Elaboration Likelihood Mdoel
Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent. Especially in advertising, persuasion [...]
