Music can influence our emotions and our behavior. But what happens when scientist play around with the controls?
Does it make any difference whether a song is played fast or slow, loud or soft or in d major vs. d minor?
Researchers have been studying the influence of these variables on our behaviour for many years. One interesting dependent variable – we all can relate to – is our drinking behaviour…

Keywords:
Music – Influence – Persuasion – Mozart – Musical Key – pitch level – volume – Science – Musicology – Psychology – Drinking – Gueguen – Pascual

Author: Eskil Burck (Degreed Psychologist)