(17) Influencing Consumers via Music (Part 2) – Effects of Speed, Volume and Musical Key

//(17) Influencing Consumers via Music (Part 2) – Effects of Speed, Volume and Musical Key

Music can influence our emotions and our behavior. But what happens when scientist play around with the controls?
Does it make any difference whether a song is played fast or slow, loud or soft or in d major vs. d minor?
Researchers have been studying the influence of these variables on our behaviour for many years. One interesting dependent variable – we all can relate to – is our drinking behaviour…

Keywords:
Music – Influence – Persuasion – Mozart – Musical Key – pitch level – volume – Science – Musicology – Psychology – Drinking – Gueguen – Pascual

Author: Eskil Burck (Degreed Psychologist)

2015-07-10T16:00:00+00:00