(15) Subliminal Marketing Revealed: Influencing Consumer Behaviour via Music, Scents, … and Subliminal Messages?

//(15) Subliminal Marketing Revealed: Influencing Consumer Behaviour via Music, Scents, … and Subliminal Messages?

Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.

However, if we are asked: “Why did you buy this?” We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior…

Keywords:
Subliminal Messages – Marketing – Influence – Psychology – Consumer Psychology – Advertising – Priming – Contextual Priming – Jonah Berger – Chartrand – James Vicary

Author: Eskil Burck

2015-03-20T15:00:00+00:00