In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced [...]

Reliability is one of the most important quality aspects of measurement instruments. It can be fatal if measurement instruments are [...]

How free are our decisions? Sometimes our decisions are influenced by subtle or even subliminal signals. In addition scientists often [...]

Music may not only be used to influence our consumer behaviour. Fortunately music has another - much more valuable - [...]

Marketing experts make use of the power of music extensively. In almost all commercials music is one of the key [...]

For a long time a high stress level was associated wit negative health outcomes. In recent years, however, emerging evidence [...]