(16) Influencing Consumers via Music (Part 1) – Good Music = Good Business?

//(16) Influencing Consumers via Music (Part 1) – Good Music = Good Business?

Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?

Keywords:
Consumer Psychology – Music – Psychology – Classical Music – Musical fit – Wine cellar – Restaurant – Bar – drinking songs

Author: Eskil Burck (Graduate Psychologist)

2015-05-15T16:00:00+00:00