Music may not only be used to influence our consumer behaviour. Fortunately music has another – much more valuable – effect: Music can bring people together.
It can make people more helpful (Fried and Berkowitz, 1979) or even more receptive to romantic courtship requests (Jacob, Guéguen and Boulbry, 2010). But what kind of music is particularly effective? Is it sufficient to trigger a certain mood, or do the song lyrics (the “message”) play a role as well?
music – helping behaviour – social psychology – Gueguen – Jacob -tip – love – restaurant – psychology – brain
Author: Eskil Burck (Degreed Psychologist)