(23) The Halo Effect

//(23) The Halo Effect

In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance).
He called this phenomenon the “halo effect”…

Keywords:
Halo Effect – Psychology – Thorndike – Dion – Attractiveness – Social Psychology

Author: Eskil Burck (Degreed Psychologist)

2015-11-13T16:00:00+00:00