(18) Influencing Consumers via Music? (Part 3) – Music in Advertising

//(18) Influencing Consumers via Music? (Part 3) – Music in Advertising

Marketing experts make use of the power of music extensively. In almost all commercials music is one of the key design elements. But what kind of music leads to skyrocketing sales rates?
Research suggests that it is especially important, that the music fits the product.
But how big are the effects?
Is it sufficient to play French music to make customers buy more French wine?

Keywords:
Music – Psychology – Consumer Psychology – Musical Fit – Persuasion – Influence – Manipulation – Social Psychology – Adrian North – Musicology

Author: Eskil Burck (Degreed Psychologist)

2015-08-14T16:00:00+00:00