When we get to know somebody who has a somewhat similar personality we immediately feel a connection to this person. Unfortunately this can be used to influence us…

Literature

Burger, J. M., Messian, N., Patel, S., del Prado, A., & Anderson, C. (2004). What a coincidence! The effects of incidental similarity on compliance. Personality and Social Psychology Bulletin, 30(1), 35-43.