Psychology: 10 Cents For a Better World?

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Can you improve cooperativeness with a 10-Cent-Coin? We review a classic experiment from social psychology: The “Phonebooth Study”.


Isen, A. M., & Levin, P. F. (1972). Effect of feeling good on helping: cookies and kindness. Journal of personality and social psychology, 21(3), 384.

BLEVINS, G. A., & Murphy, T. (1974). Feeling good and helping: Further phonebooth findings. Psychological Reports, 34(1), 326-326.

Batson, C., J. Coke, F. Chard, D. Smith, and A. Taliaferro. 1979. Generality of the ‘glow of goodwill’:Effects of mood on helping and information acquisition. Social Psychology Quarterly 42: 176–179.

Actors: Mona Hilgert, Oleg Schreider