Music can influence our emotions and our behavior. But what happens when scientist play around with the controls? Does it make any difference whether a song is played fast or slow, loud or soft or [...]
Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy? In many shops or restaurants music is used to entice us to [...]
Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in [...]
Owing to brain research we know that it is enough to think of a movement (e.g. service in tennis) to activate almost the same areas of the brain, that are involved in the actual movement. [...]
Almost everyone knows the satisfying feeling that sets in after a physical exertion: Your body awareness intensifies and you get the feeling that you made it. But is physical exercise also effective against major depressive [...]
Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent. Especially in advertising, persuasion attempts are rarely based on substantial arguments. Instead, marketers often introduce (supposed) experts, celebrities or [...]
The ability to delay short-term rewards in favor of future achievements, can be beneficial in many situations. Therefore it is important to find out whether this ability is a congenital or learned characteristic. Although the [...]
For a long time the famous "marshmallow studies" by Walter Mischel were regarded as prototypical experiments to measure self-control. However, in some studies only low correlations to other measures of self-control were observed. Thus, in [...]
Only a few experiments drew as much attention as the famous "marshmallow experiments" by Walter Mischel. To test the ability of self-control, Mischel and Co. confronted hundreds of children with a difficult decision: "You can [...]
A few years ago, many researchers were in agreement: By far the most important requirement for education and vocational success is a high mental capacity (intelligence). However, even the best intelligence tests can not explain [...]
