In real life most of us usually have only one or two accounts at the bank. According to the Nobel laureates Tversky and Kahnemann the situation in our mind is quite different: They assume that [...]
In many situations we rely on our gut feeling. When we see a person we sometimes decide within milliseconds whether we like him/her or not. But how strong is the influence of first impressions on [...]
In many depictions the goddess of justice (lady justice) is presented with a blindfold. By that it shall be expressed that before the law all men are equal - regardless of their position or their [...]
Mind Readers like Derren Brown do not really read your mind. They mainly use magic tricks. But sometimes they also use psychological knowledge to predict, what is going to be your next number... Keywords: Derren [...]
In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance). He called this phenomenon the "halo effect"... Keywords: Halo [...]
Reliability is one of the most important quality aspects of measurement instruments. It can be fatal if measurement instruments are not reliable. But how can you determine the reliability of a psychological test or questionnaire? [...]
Music may not only be used to influence our consumer behaviour. Fortunately music has another - much more valuable - effect: Music can bring people together. It can make people more helpful (Fried and Berkowitz, [...]
How free are our decisions? Sometimes our decisions are influenced by subtle or even subliminal signals. In addition scientists often observe a human tendency to choose an option in the middle (Center Stage effect). This [...]
Marketing experts make use of the power of music extensively. In almost all commercials music is one of the key design elements. But what kind of music leads to skyrocketing sales rates? Research suggests that [...]
For a long time a high stress level was associated wit negative health outcomes. In recent years, however, emerging evidence suggests, that it is not only stress itself that causes health problems but also our [...]
