What can be done when children simply do not listen? Are there effective alternatives to yelling and scolding? Educational psychology provides a variety of effective tips (supported by intensive research) [...]
Do 9-ending prices really work? Are people really so stupid that they perceive a price of 99.99 euros as so much cheaper than a price of 100 euros? And do [...]
The Evoking Freedom Technique is one of the simplest and at the same time most effective influencing techniques that have been investigated by psychologists in studies so far. In most [...]
Can the clothes we wear influence our thinking and behaviour? For example, do we become more intelligent when we wear a doctor's coat? Or do we become more helpful when [...]
How can you motivate children? Many parents and teachers despair of this question again and again in everyday life. If you take a look at the relevant advice literature, you [...]
There are only a few psychological influencing techniques that unfold their power with a single phrase or a small follow-up sentence. One of them is the "This Is My Only [...]
Benjamin Franklin not only entered the history books as one of the founding fathers of the USA, but is also mentioned in many psychology textbooks. His ingeniously simple method of [...]
Can Donald Trump's success (partly) be explained by the psychological Mere Exposure Effect? Will there be more Donald Trumps in the future? Or can we protect ourselves against this unconscious [...]
When we get to know somebody who has a somewhat similar personality we immediately feel a connection to this person. Unfortunately this can be used to influence us... [...]
When we get to know somebody who has a somewhat similar personality we immediately feel a connection to this person. Unfortunately this can be used to influence us... [...]
