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Psychology: The Power of Touch in Sales

2017-10-22T16:58:10+02:00

Do customers stay longer in a shop and spend more money when you touch them on their arm?

Psychology: The Power of Touch in Sales2017-10-22T16:58:10+02:00
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Psychology: 10 Cents For a Better World?

2017-10-22T16:11:32+02:00

Can you improve cooperativeness with a 10-Cent-Coin? We review a classic experiment from social psychology: The "Phonebooth Study". Studies: Isen, A. M., & Levin, P. F. (1972). Effect of feeling [...]

Psychology: 10 Cents For a Better World?2017-10-22T16:11:32+02:00
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