Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.
We hate it when our freedom gets threatened and as a result
we often counteract.
Unfortunately, our counteraction is often utilized by
Manipulation, Reactance, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology
Author: Eskil Burck (Degreed Psychologist)