(29) “Only a few items left!” – Reactance in Consumer Psychology

//(29) “Only a few items left!” – Reactance in Consumer Psychology

Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.
We hate it when our freedom gets threatened and as a result
we often counteract.

Unfortunately, our counteraction is often utilized by
marketing experts…

Keywords:
Manipulation, Reactance, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology

Author: Eskil Burck (Degreed Psychologist)

2016-06-24T20:00:00+00:00