The Power of cogntive reappraisal in anxiety therapy can be very strong. If we find good cognitive reappraisals anxiety can be overcome. For example we can try to speak of protection attacks instead of panic attacks…

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Studies (just a small selection):

Goldin, P. R., Ziv, M., Jazaieri, H., Hahn, K., Heimberg, R., & Gross, J. J. (2013). Impact of cognitive behavioral therapy for social anxiety disorder on the neural dynamics of cognitive reappraisal of negative self-beliefs: randomized clinical trial. JAMA psychiatry, 70(10), 1048-1056.

Goldin, P. R., Manber-Ball, T., Werner, K., Heimberg, R., & Gross, J. J. (2009). Neural mechanisms of cognitive reappraisal of negative self-beliefs in social anxiety disorder. Biological psychiatry, 66(12), 1091-1099.

Goldin, P. R., Ziv, M., Jazaieri, H., Werner, K., Kraemer, H., Heimberg, R. G., & Gross, J. J. (2012). Cognitive reappraisal self-efficacy mediates the effects of individual cognitive-behavioral therapy for social anxiety disorder. Journal of consulting and clinical psychology, 80(6), 1034.

Kivity, Y., & Huppert, J. D. (2016). Does cognitive reappraisal reduce anxiety? A daily diary study of a micro-intervention with individuals with high social anxiety. Journal of Consulting and Clinical Psychology, 84(3), 269.

Picó-Pérez, M., Radua, J., Steward, T., Menchón, J. M., & Soriano-Mas, C. (2017). Emotion regulation in mood and anxiety disorders: a meta-analysis of fMRI cognitive reappraisal studies. Progress in Neuro-Psychopharmacology and Biological Psychiatry, 79, 96-104.